Strategic AI Literacy: The Intentional AI Style Course
It is time to stop settling for outputs and start engineering outcomes. Master the art of working with an AI to create prompts that achieve strategic outcomes. Learn the Intentional AI Style framework and train with our proprietary AI Assistants to turn artificial intelligence into a strategic advantage.
Format
Online
Course
Starting date
START IMMEDIATELY OR WHENEVER YOU WANT
Language
English
Format
vídeo
Duration
4 weeks
Price
350€
What This Course Teaches
The Intentional AI Style (IAS) framework bridges the gap between plausible outputs and intentional outcomes.
IAS is built on a straightforward principle: the quality of any AI interaction is determined by the strategic work done before engaging the AI — framing intent, priming perspective, and positioning human authority. We call this engineering an argument, and it is the core discipline that separates organizations generating plausible outputs from those achieving real competitive advantage.
The course provides a shared grammar for your entire organization:
Intent
Define the outcome, not the task. Most AI requests fail because they command an output rather than an argument. The Intent Primer shifts focus from "make me something" to "here's what we need to achieve and why."
Human
Add your context, or the AI will hallucinate its own. Without explicit brand context, audience awareness, and organizational values, AI defaults to the statistical average. The Human Primer ensures your team's expertise, voice, and judgment stay in the driver's seat.
Prompt
Build a specification, not a sketch. Ambiguity produces generic results. The Prompt Primer teaches structured, precise instructions — role, task, constraints — that produce predictable, on-brand outputs.
Agile
Treat the interaction as a dialogue, not a command. A single prompt is a transaction. The Agile Primer establishes an iterative process of refinement that turns AI into a dialectic sparring partner — one that sharpens thinking rather than replacing it.
These four primers give every team member — from marketing to legal to HR — the same foundational grammar for working with AI. The prompt written by your communications team shares the same strategic DNA as the prompt written by your operations lead. That consistency is what scales.
The Learner Experience
This is a practice-based laboratory designed to build a durable capability.
- Direct Instruction walks teams through the mindset shift from outputs to outcomes. Every module is concise and built for immediate application.
- An AI Assistant lives directly in the course and acts as a persistent sparring partner. It clarifies concepts and challenges the learner's logic in real time, modeling the very dialectic it teaches.
- The AI Design Lab provides a focused AI interface and environment where learners practice the framework against their own real-world challenges. This is where learners apply the framework to their work — where practical application becomes mastery.
- Design Playbooks provide the structured exercises learners apply to their own work. These are not reference PDFs; they are hands-on tools that reinforce the framework.
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Course Lessons
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